Executive Summary

Device Adoption in US Broadband Households (2010-2021)

Smart Home Devices: Affordability

Smart Home Devices: Perceived Value of Benefit

Smart Home Device Affordable & Value Groups

Top Smart Home Device Purchase Inhibitors

Smart Home Device Purchase Inhibitors by Affordable & Value Groups

Smart Home Purchase Promotors

Familiarity vs. Affordability vs. Value by Smart Home Device Ownership Segments

Smart Home Market: Proving Value to Consumers

Industry Performance Indicators

Smart Home Device Adoption

Tech Affinity, by Smart Home Device Ownership

Smart Home Device Adoption, 2017-2021 by Age

Smart Home Device Adoption, 2017-2021 by Tech Affinity

Smart Home Device Adoption, 2017-2021 by HH Income

Smart Home Device Adoption, 2017-2021 by Residence Type

Average Price Paid: Select Smart Home Devices

Purchase Inhibitors

Smart Home Device Purchase Inhibitors

Smart Home Device Purchase Inhibitors by Income

Smart Home Device Purchase Inhibitors by Age

Value/Affordability Segments by Smart Home Device Ownership & Intention

Smart Home Device Owners/User Segments

Purchase Intent by Owner/User Segment

Smart Home Device Purchase Inhibitors by Affordable & Value Groups

Smart Home Device Purchase Inhibitors by Education

Smart Home Device Purchase Inhibitors by Average Familiarity

Purchase Incentives

Smart Home Purchase Promotors – Top 10

Smart Home Device Purchase Incentives: Price

Product Price Discount as Purchase Promoter by Adoption Segments

Smart Home Device Purchase Incentives: Data Security and Privacy

Price Discounts and Local Data Storage as Purchase Promoters by Age

Smart Home Device Purchase Incentives: Device Benefits

Smart Home Device Purchase Incentives: Learning to Use a New Device

Free Year of Tech Support as Purchase Promoter, by Average Familiarity with Smart Home Devices

Smart Home Device Purchase Incentives: Device Integration

Smart Home Device Purchase Incentives: Device Setup

Familiarity, Value, and Affordability of Smart Home Devices

Smart Devices: Familiarity vs. Value vs. Affordability

Smart Devices: Familiarity

Smart Device: Perceived Value of Benefit

Smart Devices: Affordability

Smart Home Device Ownership Segments

Smart Home Device Ownership Segments by Income

Smart Home Device Affordable & Value Groups by Ownership Segments

Is Cost the Biggest Inhibitor? Affordability vs. Value

Smart Home Device Affordable & Value Groups

Smart Home Device Affordable & Value Groups by Income

Familiarity vs. Affordability vs. Value by Smart Home Device Ownership Segments

Smart Home Device Affordability by Adoption Segments

Smart Home Device Affordability & Household Income by Age

Smart Home Device Affordable Groups Income Breakdown

Smart Home Device Affordability by Lifestyle Attitudes

Agreement Towards Lifestyle Attitudes by Age

Agreement Towards Lifestyle Attitudes by Income