Smart Data Plans for Mobile Consumers

About the Research

Previous Research

360 View: Mobility and The App Economy (Q2/14)

Smartphones: King of Convergence (3rd Edition) (Q1/14)

Lifetime Value of Mobile Subscribers (Q4/13)

Optimization and Monetization of Mobile Data Traffic (Q3/13)

Digital Lifestyle: U.S. (Q2/13)

Connected CE: 2012 Year in Review  (Q1/13)

Key Findings

Recommendations

Market Overview

Smartphone Penetration Among Wireless Subscribers (2005-2014)

Smartphone Operating System (2011-2014)

Average Monthly Wireless Service Cost by Carrier (2011 - 2014)

Current Mobile Data Plan

Use of Smartphone Data Plan (Q1/14)

Use of Smartphone Data Plan by Service Provider (Q1/14)

Mobile Data Plan by Smartphone OS (Q1/14)

Data Plan Sharing Between Devices (Q1/14)

Data Plan Sharing Between Devices by Service Provider (Q1/14)

Devices Sharing Mobile Data Plan by Service Provider (Q1/14)

Mobile Data Plan Preferences

Choice Preferences when Exceeding Data Limit (Q1/14)

Preferences for Smartphone & Plan Pricing Features (Q1/14)

Preferences for Smartphone & Plan Pricing Features by Income (Q1/14)

Preferences for Smartphone & Plan Pricing Features by Provider (Q1/14)

Data Plan Preferences: Family vs. Individual Plan (Q1/14)

Data Plan Preferences by Service Provider (Q1/14)

Data Plan Preferences for Device Coverage (Q1/14)

Data Plan Preferences for Device Coverage by Device Ownership (Q1/14)

Data Plan Preferences for Device Coverage by Income (Q1/14)

Data Plan Preferences for Device Coverage by Service Provider (Q1/14)

Preferences for Multi-Device Data Plan Limits (Q1/14)

Ideal Mobile Data Limit

Ideal Mobile Data Plan (Q1/14)

Ideal Mobile Data Limit by Current Data Limit (Q1/14)

Ideal Mobile Data Limit Compared to Current Data Limit (Q1/14)

Ideal Mobile Data Limit by Service Provider (Q1/14)

Ideal Mobile Data Plan by Single vs. Multiple Devices Covered (Q1/14)

Ideal Mobile Data Plan by Desire for Shared Data Plans (Q1/14)

Ideal Mobile Data Plan by Smartphone OS (Q1/14)

Don't Know/Not Sure of Ideal Mobile Data Limit by Age (Q1/14)

Ideal Mobile Data Limit by Age (Q1/14)

Don't Know/Not Sure of Ideal Mobile Data Limit by Gender (Q1/14)

Hours of Weekly App Usage by Ideal Mobile Data Limit (Q1/14)

Number of Apps Used Monthly by Ideal Mobile Data Limit (Q1/14)

Ideal Mobile Data Limit by Number of Hours Watching App Video (Q1/14)

Ideal Mobile Data Plan

Breakdown of Smartphone Plan Preferences (Q1/14)

% Preferring Plan with Unsubsidized Smartphones and Separate Data Limit by Service Provider (Q1/14)

Breakdown of Smartphone Plan Preferences (Q1/14)

Ideal Mobile Data Plan Groups (Q1/14)

Breakdown of Alternative Shared Data Plans (Q1/14)

Ideal Mobile Data Plan Groups by Mobile Providers (Q1/14)

Number of People in Household by Ideal Mobile Data Plan Group (Q1/14)

Demographic Profile of Ideal Mobile Data Plan Groups (Q1/14)

Current Mobile Phone Data Plan Limits by Ideal Mobile Data Plan Group (Q1/14)

Data Limit Preferences by Plan Types (Q1/14)

Percentage Using Stand-alone Mobile Service (Q1/14)

ARPU on Stand-alone Mobile Service by Ideal Mobile Data Plan Group (Q1/14)

Average Spending on Mobile App Purchases by Ideal Mobile Data Plan Group (Q1/14)

Avg. Number of Smartphones Owned by Ideal Mobile Data Plan Group (Q1/14)

Smartphone OS by Ideal Mobile Data Plan Group (Q1/14)

Additional Research from Parks Associates