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Video Services Ecosystem
Executive Summary
Use of OTT Video Services in Past 30 Days, by Business Model: Subscription (SVOD)
Use of OTT Video Services in Past 30 Days, by Business Model: Free Ad-Based (FAST/AVOD)
Likelihood of Moving OTT Subscription to Ad-Free Tier
Pain Points with Ad-Based OTT Services Among Ad-based Users
Net Promoter Score of OTT Services: Basic Tier vs Premium Tier
Reasons for Subscribing to Basic Tier with Ads by Services
Action Towards Price Increase for Streaming App Without Ads
Action Towards Price Increase for Streaming App Without Ads by Ad Relevance Influence
Interest in T-Commerce
Interest in T-Commerce by Ad Relevance Influence
Streaming Market Overview
Penetration of Traditional vs. OTT Video Services
Number of OTT Service Subscriptions
Use of OTT Video Services in Past 30 Days, by Business Model
Free and Subscription Ad-based Streaming Adoption
Overlap of SVOD and Ad-Based Streaming
Demographic Breakdown of Video Service Users
Trends in Monthly Spending on OTT Video Services
Primary Connected TV Platform
Ad-Based Streaming Trends
Use of Leading Free Ad-based Video Services
Attitudes Towards Video Services
Attitudes Towards Video Services by Age Group
Drivers for Using Free Ad-Based OTT Services
Attitudes Towards Video Services by Age Group
Pain Points with Ad-Based OTT Services
Free Ad-Based Service Viewing Frequency
Frequency of Watching Free Ad-Based Services
Ad-Based Service Viewing Frequency by Attitudes Towards Content Seeking
Genres of Online Content Viewed by Ad-Based OTT Subscribers
Subscription Advertising Tiers
Trends in Use of Basic with Ads or Premium Ad Free Tier for Major SVOD Services
Reasons for Subscribing to Basic Tier with Ads
Reasons for Subscribing to Basic Tier with Ads by Services
Likelihood of Switching from Premium Tier to Basic Tier with Ads
Likelihood of Switching from Premium Tier Services to Ad-Based Service Tier by Services
Net Promoter Score of Leading OTT Services: Trending
Net Promoter Score of OTT Services: Basic Tier vs Premium Tier
Reasons for Cancelling Service
Incentives to Prevent Churn
Impact of SVOD Price Increases on Ad-based Services
Action Towards Price Increase for Streaming App Without Ads
Action Towards Price Increase by Gender
Action Towards Price Increase by Generation
Action Towards Price Increase for Streaming App Without Ads by Children at Home
Action Towards Price Increase by Type of Premium Service Subscribed
Action Towards Price Increase by Consumer Attitudes
Action Towards Price Increase for Streaming App Without Ads by Ad Relevance Influence
Likelihood of Moving OTT Subscription to Ad-Free Tier
Likelihood of Moving OTT Subscription to Ad-Free Tier by Age
Likelihood of Moving OTT Subscription to Ad-Free Tier at $14.99 by Leading Ad-based Video Services
Interactive Advertising and T-Commerce
T-Commerce Activities
Interest in T-Commerce
Interest in T-Commerce by Age Group
T-Commerce Activities by Interest in T-Commerce
Interest in T-Commerce by Ad Relevance Influence
Preferred Interactions with Ads
Appendix
