Providing market intelligence for more than 35 years

Video Services: OTT, Pay TV

We’re here to lead the way in helping our clients navigate change for lasting success

Q2 2025

Trackers

Streaming Video Tracker: Analyst Notes, Q1 2025

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the streaming video tracker service, service profiles added or phased out, and substantial changes to subscriber or viewer estimates models. This document also includes important definitions and methodology notes.This information is provided to help clients better understand how analysts arrived at their decisions and assumptions in the quarterly tracking estimates. The quarterly spreadsheet of subscriber estimates is now available exclusively via the online portal of the Streaming Video Tracker.

If your company is not a current subscriber, you can request more information and a demo of the Streaming Video Tracker.

Service Profile Updates
Service Estimates Updates
Highlighted Service Elements: NPS and Churn
Business Model Definitions
How to Use the Streaming Video Tracker

Author: Jennifer Kent, VP, Research; Parks Associates
Published by Parks Associates
© 2025 Parks Associates | Addison, Texas 75001
All rights reserved. No part of this document may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.