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Video Services: OTT, Pay TV

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Q1 2025

Trackers

Streaming Video Tracker - North American Update: December 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

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2024 Streaming Trends and 2025 Outlook. 3

2024 Streaming Trends. 3

Price Increases. 4

Ad-Based Streaming. 4

Accessible Streaming. 4

OTT Streaming Trends to Watch in 2025. 4

Interactive Content. 4

Further Consolidation. 6

Sports as a Differentiator. 6

Additional Research Resources. 7

December Entertainment News. 8

Warner Bros. Discovery to Separate Linear Networks from Streaming Platforms. 8

YouTube Raises Prices to $83 Per Month. 9

Max Debuts Personalized 2024 Viewership Recaps. 11

MasterClass Launches AI-Powered On-Demand Mentorship. 12

Netflix Secures FIFA Women’s World Cup Streaming Rights. 14

Summary of Service Changes: Platforms, Business Models, and News. 16

Citations

List of Figures
2024 Price Increases for Select Streaming Services
Interactive Feature Use on Social Platforms
Interactive Features Used While Watching Live Sports

Self-Reported SVOD Subscription Tier: Ad-Based vs. Ad-Free
NPS Scores for Measured vMVPD Services
Top 10 SVOD Services by Estimates Subscribers
AI Technology Use Cases: Personal, Professional, Educational
Types of Video Content Typically Watched, Q3 2024. 20

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