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Video Services: OTT, Pay TV

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Q1 2025

Trackers

Streaming Video Tracker - North American Update: January 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.

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Table of Contents

CES 2025: Streaming Market Takeaways. 3

Competition for Advertisers’ Dollar Will Intensify. 3

Connected TV Platforms Will Continue to Grow in Importance. 4

Expanding the “TV Screen” Will Lead to New Revenue Streams. 5

Gaming Will Become More of a Priority for Streaming Services. 6

Generative AI Will Continue to Transform Viewer Experiences. 6

Demand for Accessibility Streaming Will Continue to Grow.. 7

Additional Research Resources 8

January Entertainment News. 9

Disney Acquires Majority Stake in Fubo, Cancels Venu Plans. 9

DIRECTV Launching Sports-Specific Streaming Package. 10

YouTube Premium Rolling Out New Features and a Discounted Bundle. 11

News Industry Struggles Continue. 12

SlingTV Introduces Pause Extra Feature. 14

Summary of Service Changes: Platforms, Business Models, and News. 16

Citations. 19

 

List of Figures

Brand of Connected TV Platform.. 5

Preferred Live Sports Streaming Package. 9

Streaming Video Service Use. 11

Top 5 Genres of Video Content 13

News Content Watched via Video. 13

vMVPD Services: Subscribers Cancelling OTT Service. 14

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