Streaming Video Tracker - North American Update: October 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

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Inside the Battle for Consumer Choice in Connected TV
Primary Streaming Video Devices
Smart TV Purchase Drivers
Benefits of Remaining Ecosystem-Consistent
Capitalizing on In-House FAST Services
Additional Research Resources
October Entertainment News
Center for Digital Democracy’s Report Calls for Investigation of Smart TV Privacy Violations
Apple TV+ Joins Amazon Prime Video as a Channel Add-On
DIRECTV to Launch Free Streaming Platform
FanDuel, Peacock, and TEGNA Expand Sports Viewing Options
Fubo TV Expands Offerings with Standalone Premium Subscriptions
Netflix Closes AAA Game Studio Amid Challenges, Maintains Commitment to Gaming Expansion
Service Changes: Platforms, Business Models, and News
Citations

List of Figures
Figure 1 CTV Device Used Most Often
Figure 2 Top 5 Important Features Considered for Future Smart TV Purchases
Figure 3 Attitudes Towards CTV Ecosystems
Figure 4 Consumer Perceptions of Trust by Smart TV Brand
Figure 5 Top 10 SVOD Services by Subscribers, Q3 2024
Figure 6 Use of Free Ad-Based Video Services in Past 30 Days
Figure 7 Pain Points Associated with Consumer Use of Free Ad-Based Video Services
Figure 8 Estimated US Subscribers for Bally Sports+
Figure 9 Estimated US Subscribers for Fubo
Figure 10 Most Frequently Used Device for Gaming

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