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Wi-Fi and Home Networking

Q3 2024

Quantified Consumer

Managed Wi-Fi: MDU Resident Demand and Preferences

Multifamily properties are turning to new amenities to attract and retain residents and to generate new ongoing revenue streams. High-speed internet and Wi-Fi are two of the most in-demand amenities in multifamily properties and key areas where properties can differentiate themselves.

This study examines MDU residents’ perceptions and adoption of managed Wi-Fi and bulk internet, demand for these services, and interest in additional amenity bundles. This study draws from Parks Associates’ Q2 2024 survey of 8,004 U.S. internet households. The survey is demographically representative of US internet households, with quotas for age, income, gender, and educational attainment.

Key questions addressed:
  1. What is the landscape for bulk and managed Wi-Fi adoption in multifamily properties?
  2. What are the drivers of resident satisfaction and dissatisfaction with bulk internet and Wi-Fi?
  3. How does resident interest in bulk and managed Wi-Fi compare to other amenities?
  4. What is resident preference when it comes to bulk versus retail internet services?
  5. What is the difference in consumer-reported spending on bulk vs. retail internet services?

 

Purchase

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Executive Summary

Availability of Property Wi-Fi in Multifamily Communities

Locations for Accessing the Wi-Fi Network

Bulk Internet in Multifamily Communities: 2022 vs. 2024

Bulk Adoption in Apartments vs. Condos: 2022 vs. 2024

Internet and Connectivity Considerations When Searching for New Home: 2022 vs.2024

Top Amenities Among Those…

Importance When Looking for a Home to Rent/Buy Among Those…

Mobile App Availability for Multifamily Residents

Adoption of Home Security by Multifamily Residents

Resident-Procured vs. Property-Provided Devices

High Satisfaction with MDU Amenities User Experience 2022 vs.2024

Internet Adoption Models Among Multifamily Residents

Home Internet Payment Method by Residence Type

Internet Adoption Drilldown: By Building Type

Internet Adoption Drilldown: By Resident Household Income

Average Monthly Standalone Internet Spending: Bulk vs Retail

Wi-Fi Accessibility in Multifamily Communities

Availability of Wi-Fi in MDU Communities

Roaming Work Method

Locations for Accessing the Wi-Fi Network

Availability of Property Wi-Fi in Communities by Internet Model

Availability of Property Wi-Fi by Building Type

Connection Process: Residents and Guests

Resident Internet Onboarding in Multifamily Housing

Guest Use of Wi-Fi

Guest Access Wi-Fi Method

Bulk Internet Resident Onboarding

Bulk Internet: Guest Access Wi-Fi Method

Devices Connected to Wi-Fi

Penetration of Tested Amenities Among Multifamily Residents

Resident-Procured vs. Property-Provided Devices

Penetration of Tested Amenities

Overlap of Tested Amenities and Property Wi-Fi

Property Provided Smart Home Devices

Number of Tested Devices In Package

Daily Use of Connected Devices to Access Online Video, Audio, or Games

Mean Average Number of Hours Spent on Digital Content/Tasks by Head of Household

Resident Attitudes Towards Home Internet

Preference for Retail vs. Bulk Internet Models: Concept Testing

Internet and Connectivity Considerations When Searching for New Home: 2022 vs.2024

Attitudes Among Bulk Internet Customers: 2022 vs.2024

Preference for Property-Provided Internet Setup: Concept Testing

Preference on Property-Provided Internet Setup by Age of Respondents

Preference for Connectivity Device Setup: Concept Testing

Preference on Home Connectivity Device Setup by Age of Respondents

Resident Demands: Wi-Fi vs. Other Amenities

Most Important Factors for Future Home Among Multifamily Residents

Most Important Factors for Future Home: Apartment vs. Condo Residents

Adoption of Property Wi-Fi and Bulk Internet Among Multifamily Residents

Priorities of MDU Residents with Bulk Service or Property Wi-Fi

Applications Provided to Multifamily Residents

Adoption of Home Security by Multifamily Residents

Capabilities Offered by Property Apps: Property-Branded vs. Third-Party

Resident Satisfaction and Net Promoter Scores (NPS)

MDU Amenities: User Experience

High Satisfaction of MDU Amenities User Experience by Age of Respondents

High Satisfaction with MDU Amenities User Experience 2022 vs.2024

Resident Perspective: Drivers of Home Internet Satisfaction - “Why did you rate your home internet that way?”

Resident Perspective: Bulk Internet - “Why did you rate your home internet that way?”

Resident Perspective: Drivers of Community Wi-Fi Satisfaction - “Why did you rate your community’s Wi-Fi that way?”

Resident Perspective: Drivers of Property-Provided Smart Device Satisfaction - “Why did you rate your property-provided smart devices that way?”

Appendix

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