International Research Firm Leader Recognized at Legacy Awards Networking Reception
Tricia Parks, Chairman, Founder, and CEO of Parks Associates, received special recognition for her extensive career and pioneering efforts in the CE industry from Women in CE during the 2014 Legacy Awards on January 7 at the 2014 International CES in Las Vegas.
Tricia Parks founded Parks Associates, an international consumer technology market research firm, over 25 years ago in an effort to providing meaningful information and counsel to companies offering technology-based products aimed at improving people's lives. She presents worldwide on consumer trends, market requirements, and industry structure, with an eye to meshing visionary and progressive ideas to consumer needs and wants.
”It is an honor to receive a Legacy Award,” said Tricia Parks, Chairman, Founder, and CEO, Parks Associates. “The CE industry has changed radically over the past two decades, with numerous smart and passionate people driving the development and proliferation of products that delight and benefit consumers. It is an honor to be recognized among them.”
Parks has served on a variety of industry boards including CEA's Home Networking and Information Technology division, the National Research Council's Committee for a Partnership to Assess Technology for Housing (PATH), the AMD Board of Global Consumer Advocacy, and CABA. The research team she created at Parks Associates focuses on all coverage areas within the mobile and connected consumer industries:
Access and Entertainment Services
Advertising
Connected CE and Platforms
Connected Home Systems & Services
Digital Health
Digital Home Support Services
Digital Living
Digital Media
Home Energy Management and Smart Home Technologies
Mobile and Portable
App Ecosystem
SMB Channel Opportunities
Since 1986, Parks Associates has provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions. The firm hosts several successful technology conferences each year:
CONNECTIONS™ Summit at CES
Smart Energy Summit: Engaging the Consumer
CONNECTIONS™: The Premier Connected Home Conference
Connected Health Summit: Engaging Consumers
CONNECTIONS™ Europe
Parks Associates also hosts research webcasts every month and provides subscribers with informative newsletters on consumer analytics, digital health, European research, home systems and controls, and smart energy. The firm also launched a new analyst blog this month featuring analyst insight on connected home technologies and industries.
Parks Associates will be in Booth #21935 in South Hall 1 throughout 2014 International CES. On January 7, the first day of CES, Parks Associates hosted the eight-annual CONNECTIONS™ Summit at CES in the LVCC, North Hall 264. Connected home industry leaders such as AT&T Digital Life, Samsung, Lowe’s, and many more discussed business strategies to leverage and monetize the expanding population of connected devices in the home.
For more information about Tricia Parks and Parks Associates, visit www.parksassociates.com or contact info@parksassociates.com.
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