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Survey Methodology and Definitions
Definitions
Video Services Ecosystem
Pay-TV Definitions and Categorization
Executive Summary
Use of Devices for Video of Any Kind in the Past 30 Days
Average Weekly Video Consumption by Platform
Average Video Consumption per Week
Weekly Social Video Sites Consumption
Weekly Social Video Sites Consumption by Age
Interactive Social Video Features
T-commerce Activities Performed Today on TV
Appeal of Interactive TV Features
Appeal of Interactive Sports Features
Streaming Market Overview
Penetration of Traditional vs. OTT Video Services
Use of OTT Video Services in Past 30 days, by Business Model
Trends in Monthly Spending on OTT Video Services
Average Number of OTT Service Subscriptions
Video Consumption by Platform
Use of Devices for Video of Any Kind in the Past 30 Days
Demographic Breakdown by Platforms Used for Watching Video
Total Weekly Average Video Consumption by Platforms
Average Weekly Video Consumption on TV
Average Weekly Video Consumption on Computer
Average Weekly Video Consumption on Mobile Phone
Average Weekly Video Consumption on Tablet
Average Video Consumption on TV by Age
Average Video Consumption on Mobile by Age
Average Video Consumption on Tablet by Age
Average Video Consumption on Computer by Age
Average Weekly Video Consumption by Video Type & Platform
Weekly Consumption of Social Video
Weekly Consumption of Social Video by Age
Social Video Interactions
Watch Video on Social Media Platform
Watch Video on Social Media Platform by Age
Platforms for Watching Social/User Generated Content
Interactive Social Video Features
Interactive Social Video Features by Age
Interactive Social Video Features by Social Media Platform
Type of User Generated Video Contents
User-Generated Video Content Created by Age Group
Type of User Generated Video Contents by Social Media Platform
Online Commerce Across Platforms
Shop Online Monthly via Phone, Tablet, PC or Smart Speaker/Display
Frequency of Purchasing Goods Online by Platform: Mobile Phone, Tablet, Computer, Smart Display
Frequency of Purchasing Goods Online Through Different Devices by Age
T-commerce Activities Performed Today on a Connected TV
T-commerce Activities Performed Today on TV by Age
Gaming Interactivity
Online Gaming Activity
Primary Gaming Platform
Interactive Gaming Features
Appeal of Interactive TV Features
Appeal of Interactive TV Features
Overall Appealing Level of Interactive TV Features by Age
Overall Appealing Level of Interactive TV Features by Social Media Platform
Preferred Method of Interacting with TV Features
Likelihood of Using Interactive TV Features & T-Commerce
Attitude Toward Interactive TV Features & T-Commerce by Weekly Social Video Site Consumption
Preferred Method of Purchasing Items on TV
Preferred Payment Method by TV Purchase
Concerns About Interactive TV Features
Concerns About Data Security/Privacy with Interactive TV Features by Education Level
Sports & Interactivity
Sports Viewer Segments
Interactivity Engagement While Watching Live Sports
Interactivity Engagement While Watching Live Sports, by Sports League/Genre
Interactivity Engagement While Watching Live Sports by Age
Appeal of Interactive Sports Features
Appeal of Interactive Sports Features, by Major League/Sport
Appendix
