Providing market intelligence for more than 35 years

Wi-Fi and Home Networking

Q1 2025

Smart Product Market Assessment

Home Networking Products: Mesh, Wi-Fi 7, and the Competitive Landscape

The home networking landscape continues to evolve, with networking products incorporating new technology and features including Wi-Fi 7, mesh networking, 5G mobility and fallback, and router-enabled services.

This research investigates the changing home networking space. It examines consumer awareness of and demand for home networking products and services, including consumer awareness of home networking features and willingness to subscribe to premium services such as professional technical support, whole-home cybersecurity, and advanced parental controls.

Purchase

Executive Summary

Connected Home Landscape
Average Number of Connected Devices per HH by Category
Average Number of Connected CE Devices Owned by Device Type – Trending
Average Number of Smart Home Devices Owned – Trending
Distribution of Smart Home Adopters by Number of Devices

Market Trends
ISP Deployments
New Router Functionality
Leading Player Assessment

Router Adoption by Model
Router Adoption Channel – ISP vs. Retail
Adoption of Routers by Source
Home Networking Product Ownership Among US Internet Households
Brand of Home Network Router/Wi-Fi Mesh Network – Trending
Wi-Fi Router/Gateway Brand by Acquisition Channel  (ISP vs. Retail)
Adoption of Gateway-Enabled Services – Trending
Adoption of Gateway-Enabled Services – Free vs. Paid
Familiarity with Home Networking Technologies - Trending

Mesh Networking and Extenders
Whole Home Wi-Fi Mesh Networking System Adoption Among Router Owners
Most Recent Wi-Fi Extender/Mesh Networking Unit Acquisition Channel
Home Internet Net Promotor Score by Network Router/Gateway Brand
Most Recent Wi-Fi Network Router Acquisition Channel – Trending
Most Recent Wi-Fi Extender/Mesh Networking Unit Acquisition Channel – Trending
Home Internet Service Issues Experienced in Past 90 Days – Trending
Impact of Compounded Service Issues on Home Internet Provider Net Promoter Score
Net Promoter Score of Home Internet Provider by Service Issues Experienced
Number of Home Internet Service Issues by Home Size
Home Internet Service Issues Experienced by Home Size

Router/Gateway Applications
Use of Router/Gateway Apps and Features
Use of Router/Gateway App by Router Brand
Router/Gateway App Feature Usage by Router Brand
Impact of Router App Usage on Internet Provider NPS

Router-Enabled Services
Interest in New Router-Enabled Services from Home Internet Provider
Interest in New Service from Internet Service Provider by Current Access Method
Interest in Tested Service Concepts by Parental Status and Age of Householder
Demographic Profile of Interested Buyers – Age, Parental Status, Second Home

Appendix

© Parks Associates | Addison, Texas 75001

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Newsletter

The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.