Parks Associates

Latest Insights

12/18/2024

Parks Associates: ARPU for double-, triple-, and quad-play home service bundles shows an increase in 2024 compared to 2023

12/05/2024

Parks Associates: Apartment residents consume more digital content than residents in condos or single-family homes

11/21/2024

Spending on standalone mobile phone, internet service, and pay TV increased again in Q3 2024

11/13/2024

Parks Associates: 32% of multifamily owners and operators plan on deploying, upgrading, or replacing EV charging stations within the next 12 months

11/12/2024

Parks Associates releases top 10 list of US SVOD services with Prime Video, Netflix, and Disney+ in top three positions

10/31/2024

Multifamily properties are deploying electronic access control systems to meet expectations and enhance security

10/23/2024

Parks Associates: Pro-install is stronger in summer for smart home solutions; retail sales expected to increase for holiday season

10/22/2024

Parks Associates: More consumers of leading streaming services now opt for basic tiers with ads over more costly, ad-free premium tiers

10/10/2024

Twenty-four percent of multifamily owners/operators have a smart building provider or aggregator

10/01/2024

Parks Associates: Emergency response is among the most valued smart speaker features

09/24/2024

Parks Associates: Smart video devices will generate $2.4 billion in standalone services by 2027

09/19/2024

Many older multifamily properties struggle to provide reliable Wi-Fi, according to Parks Associates

09/17/2024

Parks Associates: Nearly one-third of wearables households reports purchasing or subscribing to a premium app or service

09/12/2024

Parks Associates: Over 75% of key MDU decision makers plan on upgrading or replacing electronic access control solutions

09/04/2024

Parks Associates: HP overtakes Apple in Q1 2024 laptop sales

08/28/2024

Nearly 50% of US internet households own and use a wearable

08/26/2024

81% of those rating streaming ads as relevant to the show’s content also express interest in T-commerce

08/20/2024

Parks Associates: Nearly 40% of households who do not use generative AI tools do not see the value in them

08/14/2024

Parks Associates and JW Player unveil research on enhancing profitability in the streaming industry

08/13/2024

Parks Associates: Roughly one-half of Wi-Fi households experience problems with their networks, with greater impact on households with children

12/19/2024

Navigating Profitability and Growth in the Connected Home Ecosystem

12/17/2024

Smart Home Market Update: Challenges and Opportunities

12/11/2024

Smart Spaces Keynote Highlight: Ambient Property Technologies

12/05/2024

Johnson Controls Sponsors CONNECTIONS Summit 2025

12/05/2024

Schlage joins CONNECTIONS as Platinum Smart Lock Sponsor

11/19/2024

Future of Video Speaker Highlight: Vevo

11/15/2024

Future of Video Speaker Highlight: Crunchyroll

11/14/2024

Z-Wave Announced as Event Sponsor for 2025

11/12/2024

Parks Associates Releases Top 10 List of US SVOD Services

10/25/2024

Alarm.com Announces Platinum Sponsorship for 2025 Parks Associates Events

10/25/2024

Savant Joins Smart Energy Summit at DISTRIBUTECH as Lunch Sponsor

10/23/2024

Parks Associates Announces AIG as Breakfast Sponsor for CONNECTIONS 2025

10/22/2024

Becklar Announces Sponsorship for 2025 Events

09/30/2024

DIRECTV Acquires DISH Network in Strategic Alliance

09/19/2024

Next-Gen Scaling Connectivity for Multifamily Properties

09/11/2024

Synamedia Simplifies the Entertainment Ecosystem

09/10/2024

Verizon, T-Mobile, Move to Acquire Leading Fiber Providers

09/09/2024

Apple Unveils Apple Watch Series 10, AirPods 4, iPhone 16, and More

08/22/2024

WireStar Networks Announces Sponsorship for SmartSpaces Conference 2024

08/20/2024

Parks Associates Announces Cardinal Peak as Research Sponsor

12/19/2024

Research: ARPU for US bundled services increasing

12/18/2024

2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

12/18/2024

Parks Associates Launches Strategic Consulting Unit

12/17/2024

The Smart Money: The Evolution of Smart Locks in Smart Homes

12/12/2024

Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming

12/10/2024

Samsung Leads in U.S. Smart TV Ownership

12/10/2024

Roku wants to grow to 100 million active user accounts in next 18 months

12/10/2024

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

12/09/2024

Streaming power players and modern ecosystem dynamics: Lee

12/03/2024

Technical Support Needs are Influenced by Number of Devices in the Home

11/22/2024

Survey: US spend on standalone mobile, internet, pay-TV rises

11/20/2024

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights

11/20/2024

Matter 1.4 Expands to Enable the Energy Intelligent Autonomous Home

11/20/2024

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

11/12/2024

Parks Associates: Prime Video is most-used streaming service in U.S.

11/01/2024

Upgrading the Smart Home Experience

11/01/2024

Parks Associates: Multifamily units deploy electronic access control to meet resident expectations

10/29/2024

Cable Was a Locked Room. StreamingOffers Too Much Freedom

10/29/2024

Multifamily Residences Turn to Tech for Tenant Appeal, Efficiency: Report

10/28/2024

Can AI decide who’s a threat at your door? A new SimpliSafe camera aims to find out.

Upcoming Events

January 07

CONNECTIONS Summit: Business of Smart Home

This event for all consumer technology players provides a jump start to understanding the opportunities in the connected home market, with research highlights from research leader...

January 07

OTT.X Members Breakfast at CES

Elizabeth Parks, President and CMO, Parks Associates, will be attending the OTT.X Members Breakfast at the Stirling Club in Las Vegas Nevada on January 7th, 2025, which also includ...

January 23

Future of the Smart Home - Post CES: Innovation and 2025 Trends

Join us to explore the latest smart home innovations introduced at CES 2025 that are set to reshape the market by 2025. This session covers advancements in AI integration, energy m...

January 23

What to Watch at DistribuTECH: Tracking Energy Trends

From advancements in renewable energy integration to the latest in grid modernization, this session highlights the emerging trends driving the future of energy. Panelists share ins...

February 20

Future of Entertainment - 2025 Streaming and Pay TV Trends

The entertainment industry is amid significant transformation. This session examines the latest advancements in streaming technology, immersive content, and interactive platforms,...

February 20

2025 Looking Forward: Growth for Multifamily Tech

The multifamily tech market is poised for significant growth, driven by innovations in smart building solutions and tenant experience enhancements. This session delves into the lat...

March 24

DISTRIBUTECH International®

Parks Associates is supporting the DISTRIBUTECH International® 2025. DISTRIBUTECH International® is the leading annual transmission and distribution event that addresses technol...

March 25

Smart Energy Summit

Parks Associates has hosted this leading energy conference for 15 years. In 2025, we are collocating with DISTRIBUTECH for the second year in a row, March 25-26, at the Kay Bailey...

May 13

CONNECTIONS

CONNECTIONS™ sessions offer a mix of market research, analysis, and industry insight. This approach is necessary to capture the complexity and see the opportunities in these interc...

June 12

Building Tech for Seniors

The market for senior-focused technologies is expanding rapidly, driven by innovations that enhance health and quality of life. This session will focus on cutting-edge developments...

Consumer Electronics and Entertainment

Video Services: OTT, Pay TV

Latest Insights

Upcoming Events

CONNECTIONS Summit: Business of Smart Home

OTT.X Members Breakfast at CES

Future of the Smart Home - Post CES: Innovation and 2025 Trends

What to Watch at DistribuTECH: Tracking Energy Trends

Future of Entertainment - 2025 Streaming and Pay TV Trends

2025 Looking Forward: Growth for Multifamily Tech

DISTRIBUTECH International®

Smart Energy Summit

CONNECTIONS

Building Tech for Seniors

Workshop & Webinar

Analysts

Tricia Parks

Founder

John Barrett

Director of Consumer Analytics

Yilan Jiang

Senior Director of Consumer Analytics

Elizabeth Parks

President and Chief Marketing Officer

Mindi Sue Sternblitz-Rubenstein

VP, Marketing

Jennifer Kent

Vice President, Research

Kristen Hanich

Director of Research

Sarah Lee

Research Analyst

Yuting Mu

Consumer Insights Analyst I

Parks Associates

Market Research and Consulting Company

Daniel Holcomb

Senior Analyst, Smart Home Research

Hillary Glaser

Marketing Associate

Providing market intelligence for more than 35 years

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