OTT video services employ a variety of strategies to properly engage consumers. As an example, subscription-based OTT services’ free trials have been very successful in converting prospects to customers. However, the importance of free trials and their use as a tool to acquire new paying customers may be changing based on the recent actions of several high-profile services. While Disney, Netflix, and others have decided to end free trials, the use of trials is on the rise, and they remain a key driver in the OTT subscriber journey. As competition intensifies, service providers are looking to expand their marketing and promotional toolbox with other methods to acquire and engage customers.

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media virtual series continues on Wednesday, December 15 for the session Capturing the Consumer: Video Engagement Strategies Sponsored by Deltatre from 11 AM to 1:15 PM CT. During this session, key industry players will address customer engagement and acquisition tactics that are emerging within the OTT space.

Register today to gain insights on exclusive research and join interactive conversations with industry experts regarding the impact of free trials and other shifts in how OTT services are actively engaging potential and existing customers:

 

Thank you to our event sponsors Everise, Symphony MediaAI, Comcast Technology Solutions, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological.

Register now for year-round access to all previous and upcoming Future of Video sessions!